The announcement concludes a month of bitter fighting between the American tech company and Canberra, which had been working on laws that would force tech platforms to pay news publishers for content.

The agreement “will allow us to support the publishers we choose, including small and local publishers,” Campbell Brown, Facebook’s vice president of global news partnerships, said in a statement. She added that the company is “restoring news on Facebook in Australia in the coming days.”

Last week, Facebook (FB) Prevented Australians from finding or sharing news about their service. The decision – which apparently was the most restrictive measure the company has ever taken against content publishers – forced the sites of media organizations and even some unrelated essential services to go dark.

According to Australian communications minister Paul Fletcher, Facebook has informed the government of its decision.

The announcement also came as the Australian Senate debated the latest iteration of the media bill, which was first introduced last summer.

The original version of the legislation would have allowed the media to negotiate either individually or jointly with Facebook and Google (TogetL) – and initiate arbitration if the parties cannot reach an agreement.

On Tuesday the Australian government announced that it would amend the code to include a provision that “must take into account whether a digital platform has made a significant contribution to the sustainability of the Australian news industry, including by entering into commercial agreements with news media companies.” ” Dimensions.

“The government has made it clear that we can still decide whether messages appear on Facebook so that we are not automatically subject to a forced negotiation,” said Brown of Facebook. “Our goal has always been to support journalism in Australia and around the world, and we will continue to invest in news globally and oppose the efforts of media conglomerates to promote regulatory frameworks that take into account the real exchange of values ​​between publishers and not. ” Platforms like Facebook. “

Google had already tried to stay one step ahead of the new legislation by announcing partnerships with some of the country’s largest media organizations, including Rupert Murdochs News Corp. (NWS) and Seven West Media. Australian treasurer Josh Frydenberg, who was asked about Google’s partnerships last week, alluded to the changes that were ultimately announced on Tuesday. He said that “when there are trade deals, the equation changes.”

– Kerry Flynn contributed to this report.

LEAVE A REPLY

Please enter your comment!
Please enter your name here