SATURDAY ON UPDATE: Update for updates: Universal / Blumhouse’s genre body-swap comedy Freaky starring Vince Vaughn grossed $ 1.45 million yesterday, including Thursday night’s preview of $ 200,000, which was a $ 4 million opening at $ 2,472 corresponds. Universal, the only major Hollywood studio to release a consistent, fresh product during the pandemic, can claim a three-week streak at # 1 between Focus’ Come Play over Halloween, Let Him Go by the label last weekend, and Freaky by the parent studio this weekend .

Other benchmarks: Freaky repeats the second No. 1 opening for Blumhouse this year after The Invisible Man, which debuted at $ 28.2 million. With Freaky, the last time star Vince Vaughn scored a # 1 opening was Couples Retreat 2009, also a universal image.

Hasbro / eOne’s Ryan Jones joins Universal as SVP Production Development

Like all recent Uni and Focus releases, Freaky is part of the shortened cinema window, PVOD share deal with AMC theaters.

The film, which is unusual for a comedy, was 84% ​​critically certified by Rotten Tomatoes, which would be golden in a normal market. However, there are many distractions with gloom and doom in the news as COVID-19 cases spike. Plus, those who saw it only gave it a B-on CinemaScore. Box office also has an impact on certain exhibition markets being offline due to county government restrictions, e.g. B. San Diego and Sacramento, and Chicago 40% open. While work was done north of 3,500 theaters last weekend, we are now under that mark. There is concern that it will only get worse over the next two weeks as local governments roll back theaters to lower security levels (i.e. California). We will see.

Regarding the digital boost for this $ 6 million production, RelishMix says, “Freaky’s social reach, set on Friday the 13th, has the with a 99.2 million social media universe the normal range before COVID-19 reached. This is supported by Universal’s 41.4 million social channels, including Facebook (30 million fans), Twitter (4.3 million followers), the main YouTube channel for Universal Pictures (3.9 million subscribers), Instagram (3 , 2 million followers) and Blumhouse’s social media channels (1.2 million) – which is very good for a production company). “YouTube video views activity has hit 47.5 million for two of its own trailers, plus 11 additional TV spots and 10.8 million views on Facebook for 20 videos, despite the viral video repeat rate of 16: 1 below the normal horror metrics of 27: 1 lies.

Let Him Go at 2,458 (+4) locations pulled $ 560,000 yesterday, -62% for a weekend 2 of $ 1.8 million, -55% for a 10-day price of $ 6.9 million.

101 Studios’ The War With Grandpa on Weekend 6 is in play at 2,145 locations (-203) with a Friday $ 336,000 (-16%) on the way for a three-day price of $ 1.2M that’s a drop of 19% and a race again picks up a total of $ 15.1 million. I’ve heard that the film is further prepared to play Thanksgiving to capitalize on the crowd of families.

Come Play ranks 4th on weekend 3 at 1,966 (-247) with $ 330,000 yesterday, -39% and a 3-day price of $ 1.08 million, -40% and a running total of 7.3 Million USD.

Open Roads Honest Thief on weekend 6 posted a Friday at $ 239,000, -33%, which translates to a 3-day price of $ 775,000, -32% on a running balance of $ 12.3 million.

Warner Bros. ‘ Tenet could upset the current top 5 here as soon as the studio reports tomorrow. Last weekend, Tenet finished 5th and earned $ 905,000, + 2%, on a running total of $ 55.1 million. Box office analysts believe the Christopher Nolan movie has a shot at $ 60 million domestically, which based on its 11-day opening of $ 20.2 million, is nearly three times the domestic BO (6- times worth considering that the movie made $ 9.7 million more than the first 3 days; we don’t know as Warners still doesn’t share the box office numbers in Comscore with other retailers.

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