EXCLUSIVE: Gerard Butler’s latest action thriller Greenland will not be shown in US cinemas, as studio ErosSTX of the picture will take over the function for a premium video on demand release sometime in the fourth quarter.

STX controls the PVOD window of the film directed by Ric Roman Waugh. Additionally, we can first tell you that HBO has spent a whopping $ 20 to 30 million on Greenland’s pay TV and streaming in the US, where the film will debut on the pay cable network in early 2021 and be streamed on HBO Max becomes.

ErosSTX
ErosSTX

That’s a huge deal, bigger than HBO’s $ 17.5 million worldwide acquisition of TIFF last year for the Hugh Badman-Allison Janney drama Bad Education, which was recently named Outstanding Television by the Primetime Emmys Movie “won. It speaks for the intense competition on the market among digital players.

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There was at least one flawed online report this week that Greenland’s domestic publication went exclusively to Amazon Prime. What we know as true is that after doing lucrative deals with the streamer, Greenland will actually get a release on Amazon Prime in Canada, the UK and Australia. STX had planned to release the film itself in the UK.

The move by ErosSTX is a means of maximizing revenue in Greenland during the pandemic. The $ 35 million production has already generated sales of $ 45 million and has opened the No. 1 overseas box office in 22 (pandemic-hit) box office markets from around $ 20 million to date. Greenland continues to roll out in international markets that have returned during the pandemic.

This is the second time since April that STX has proven nimble with its theatrical releases during the pandemic when the box office is uncertain. We first told you that STX sold US and key overseas territories to Amazon Prime in its Dave Bautista family comedy My Spy. My Spy was said to have been such a huge hit after debuting on Amazon Prime on June 26th that STX is already exploring a sequel, as we first reported.

With only 70% of the domestic market reopened, excluding the main New York City and Los Angeles markets, PVOD and streaming were seen as the best distribution tool for Greenland.

While the move to a home release is more disappointing for exhibitors, it ends up being a lucrative throwback for STXEros. Previously, Greenland was supposed to open on September 25th and postponed to a TBD release date in the fourth quarter. Like other studio films, Greenland moved in the face of the weak domestic market that Warner Bros. weathered with Christopher Nolan’s Tenet, now $ 41.2 million in the US / Canada.

Adam Fogelson, chairman of the STXfilms Motion Picture Group, said, “We designed Greenland as a theater experience and the audience has responded strongly in every market where admissions are robust. In some markets, however, we need a different strategy in order to get the film out on time and economically. We’re excited that after a PVOD run in America in the fourth quarter of this year, HBO customers will have the chance to enjoy Greenland next year. We look forward to working with Amazon again in the UK, Canada and Australia. We are actively producing and purchasing an exciting list of content for future theaters. They are and will remain our critical partners. “

In Greenland, a family struggles to survive as a comet that kills the planet crashes to Earth. John Garrity (Gerard Butler), his estranged wife Allison (Morena Baccarin) and young son Nathan make a dangerous journey into their only hope of refuge. Amid terrifying news of cities around the world being leveled by the fragments of the comet, the Garrity is living the best and worst experience known to man. With the countdown to the global apocalypse nearing zero, their incredible trek culminates in a desperate last-minute flight to a possible safe haven.

David Denman, Hope Davis, Roger Dale Floyd, Andrew Bachelor, Merrin Dungey, Holt McCallany and Scott Glenn also star. Greenland is written by Chris Sparling. Basil Iwanyk of Thunder Road Films, who also developed the project, is producing with Butler and Alan Siegel through their G-Base production company. Anton finances and produces. Sèbastian Raybaud also produced.

resourcingstrategies recently reported for the first time that ErosSTX International had accumulated international deals worth USD 100 million from the TIFF virtual market this year, again setting its sales record for the festival.

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