YouTube will also begin removing content allegedly alleging election fraud as tech companies aim to monitor misinformation.
Google will lift its temporary ban on advertising related to elections on December 10, it said on Wednesday.
Google’s hiatus on election ads, which went into effect after polls in the US presidential election on November 3rd, was one of its efforts to combat misinformation and other abuses on its website.
It was part of his “Sensitive Events” policy, which aimed to ban content that could potentially benefit from events such as public health emergencies or natural disasters.
The temporary ban on political ads and ads on Facebook introduced in November is also slated to be lifted this month [Reuters]Google said in an email to Reuters advertisers that “we no longer view the post-election period as a sensitive event”.
Major online platforms have come under pressure to post misinformation from police about the elections on their websites – fakes that spread on social media after election day.
“We will continue to rigorously enforce our ad policies, which strictly prohibit proven false information that could, among other things, significantly undermine confidence in elections or the democratic process,” Google said in a statement on Wednesday.
When Google announced the ban on advertisers in September, a spokeswoman said it would last for at least a week and factors such as B. whether there would be riots if it were lifted.
Facebook, which put in place a temporary ban on political ads and ads, announced in November that the post-election hiatus on political ads is expected to last for another month. Facebook didn’t immediately respond to a Reuters question about when it would lift its ban.
The extension of the commercials raised concerns from campaigns and groups trying to reach voters for major Georgia races on Jan. 5. These runoff elections are intended to determine the control of the US Senate.
Google’s ban applied to election-related ads on its ad serving platforms, including the video streaming service YouTube and Google Ads.
In a separate announcement, YouTube announced on Wednesday that it would remove content alleging election fraud or technical errors, arguing that “enough states have confirmed their election results to determine an elected president”.
With this in mind, we will be removing uploaded content today (or anytime after) that is misleading people by claiming that widespread fraud or error changed the outcome of the 2020 US presidential election in line with our approach to historic US presidential election. YouTube said in a statement posted on its website.
Twitter banned political ads last year.