Chris Legentil, a veteran of streaming service DAZN, Showtime and the NBA, has been named SVP and head of global communications for WWE Corp. appointed.

In directing communications strategy, he will report directly to Nick Khan, former Co-Head of Television at CAA who is now President and Chief Revenue Officer at WWE. Khan will now oversee the company’s communications department.

Legentil will be based at the company’s headquarters in Stamford, CT.

Khan moved from CAA to WWE last August when founder Vince McMahon and his management team sought to position the wrestling-based organization as a media and content-driven entity. The arrival of Legentil in a newly created post is evidence of this ongoing development.

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Last week, Khan joined the company’s board of directors, along with former ESPN content EVP Connor Schell and Atlanta Hawks, and State Farm Arena CEO Steve Koonin. Before joining the sport, Koonin was a longtime executive with Turner Broadcasting.

Even before the coronavirus pandemic hit WWE’s live events business, the company went through a management reorganization. Co-Presidents George Barrios and Michelle Wilson resigned in January 2020, and longtime board member Frank A. Riddick III was appointed CFO.

At DAZN, the sports streamer supported by billionaire Len Blavatnik, Legentil was SVP for global communications and oversaw both consumer and corporate communications. He worked closely with John Skipper, the former ESPN President who founded DAZN in the US after joining the company in 2018 and then expanded it worldwide.

Legentil previously worked for the National Basketball Association and Showtime Networks. He was recognized by PR Week in 2020 as one of the “40 Under 40” award winners for the commercial media brand.